I still remember the first time I saw the Nabatean tombs of Hegra. It was February 2020, just before the world shut down. I’d been covering the Middle East for years, but Saudi Arabia was always the elusive one—closed off, mysterious, and frankly, difficult to visit. But there I was, standing in front of a 2,000-year-old facade carved into a rose-red rock, with hardly another soul around. That’s when it hit me: this place is about to explode.
Fast forward to today, and Saudi Arabia has flung open its doors. Visas are easier, infrastructure is sprouting like desert wildflowers after a rain, and group tours are leading the charge. If you’re a tour operator or a traveler who loves the camaraderie of a group, you need to pay attention. Saudi group tours are not just a trend—they’re the next big thing in travel.
From Closed Kingdom to Open Door
For decades, Saudi Arabia was the country you flew over on your way to somewhere else. Business travelers came and went, but leisure tourists? Almost unheard of. That all changed in 2019 when the Kingdom introduced tourist visas for 49 countries. Then came the pandemic, which slowed things down, but didn’t stop the momentum. Today, Saudi inbound tourism is booming, with ambitious targets to welcome 100 million visitors by 2030.
What does that mean for group tours? Everything. The government is investing billions in tourism infrastructure—new airports, luxury hotels, and attractions that rival anything in the region. And group tours are the perfect way to showcase this vast, diverse country to curious travelers.
Why Group Tours Work So Well in Saudi Arabia
Saudi Arabia is big. Really big. It’s about the size of Western Europe, but with fewer roads and more sand. Navigating it on your own can be daunting, especially if you don’t speak Arabic. That’s where group tours shine. They handle the logistics—transport, permits, translations—so you can focus on the experience.
Plus, Saudi culture is incredibly hospitable. Group tours often include visits to local homes, where you’ll be plied with dates and cardamom-laced coffee. It’s the kind of authentic interaction that’s hard to arrange as an independent traveler.
The Must-See Stops on Any Saudi Group Tour
So what does a typical itinerary look like? Most group tours start in Riyadh, the capital, where you can explore the mud-brick ruins of Diriyah (a UNESCO site) and the bustling Kingdom Centre. Then it’s on to AlUla, the crown jewel, with its stunning rock formations and the archaeological wonder of Hegra. Don’t miss the opportunity to stargaze in the desert—AlUla is a certified Dark Sky Park.
From there, many tours head to Jeddah, the historic port city with its coral-stone houses and vibrant art scene. And for beach lovers, the Red Sea coast is developing into a luxury destination, with new resorts and diving spots.
AlUla: The Crown Jewel
AlUla deserves its own shout-out. This ancient oasis has been drawing attention for its stunning landscapes and archaeological treasures. The Nabatean tombs at Hegra are every bit as impressive as Petra, but without the crowds. (Though that’s changing fast.) Group tours often include guided hikes through the canyons and visits to the mirrored Maraya concert hall, which holds the Guinness record for the largest mirrored building.
Riyadh: Where Old Meets New
Riyadh is a city of contrasts. You can wander through the old souq, where traders sell spices and gold, then hop over to the futuristic Sky Bridge for panoramic views. The National Museum is a must for history buffs—it does a great job of explaining the Kingdom’s history, from prehistoric times to the oil boom.
Jeddah: The Gateway to Mecca
Jeddah is the cosmopolitan heart of Saudi Arabia, a melting pot of cultures from across the Islamic world. The historic district, Al-Balad, is a labyrinth of narrow alleys and traditional houses with intricate wooden balconies. It’s a UNESCO site and a photographer’s dream. And if you’re a foodie, don’t miss the chance to try some local dishes like mandi (spiced rice with meat) or saleeg (a creamy rice dish).
The Practical Side: What to Know Before You Go
First, the visa. Many nationalities can get an e-visa online in minutes. Check the official Saudi tourism website for the latest list. Second, dress modestly. Women should wear loose-fitting clothes that cover arms and legs, and a headscarf is recommended when visiting religious sites. Men should avoid shorts above the knee.
Alcohol is illegal, so don’t expect a glass of wine with dinner. But the coffee culture is strong—you’ll be offered qahwa (cardamom coffee) everywhere you go. And the food is delicious, with plenty of vegetarian options.
Currency: the Saudi riyal (SAR). Credit cards are widely accepted in cities, but carry cash for smaller towns and souqs. Tipping is appreciated but not mandatory—10% is fine in restaurants.
Best time to visit? October to April, when temperatures are milder. Summer can be scorching, especially in the interior.
How a Saudi DMC Can Make Your Group Tour Seamless
If you’re a tour operator planning a trip to Saudi Arabia, partnering with a local destination management company (DMC) is a no-brainer. A good Saudi DMC knows the ins and outs of the country—from the best times to visit each site to the paperwork needed for permits. They can arrange everything from transportation to hotel bookings, and they’ll have contacts with local guides who can bring the history to life.
Plus, a Saudi DMC can help you navigate cultural sensitivities and ensure your tour is respectful and responsible. They’ll also know about the hidden gems—like the ancient rock art at Jubbah, or the abandoned villages of the Asir Mountains.
The Future of Saudi Group Tours
The Kingdom is not resting on its laurels. New attractions are opening all the time—like the Red Sea Project, a luxury tourism destination spread across 50 islands, and Qiddiya, an entertainment city near Riyadh. The government is also investing in heritage sites, restoring historic towns and making them accessible to visitors.
And let’s not forget the events. Saudi Arabia is hosting more and more international events, from the Dakar Rally to the Formula 1 Saudi Arabian Grand Prix. These draw crowds and put the country on the map for travelers who might not have considered it before.
For group tour operators, the writing is on the wall. Saudi inbound tourism is growing, and group tours are a big part of that growth. The infrastructure is there, the attractions are world-class, and the welcome is warm. If you haven’t considered Saudi Arabia for your next group tour, now’s the time.
So pack your bags, leave the shorts at home, and get ready for an adventure unlike any other. The Kingdom is waiting.